Simplifying Television ROI for the Media Buyer — The Advanced TV Suite
Project
Client
Industry
My role
- Graphic Designer
- Illustrator
- Web Developer
What I delivered
- Landing Pages
- Infographic
- Blog Content
- Sell Sheets
- Sales Deck
Summary
The Advanced TV Suite is a collection of TV ad targeting & measurement solutions available to Consumer Packaged Goods (CPG) advertisers. It provides holistic insights into a campaign’s performance across multiple screens and platforms.
Working with marketing, I created advertisement pieces that both promoted the service’s launch and educated prospective customers about the ins and outs of the fast-evolving landscape of TV sales measurement.
Product Launch Deliverables
Product Announcement Landing Page + Downloadable Infographic  Â
Product Launch Blog Post
This blog post defines in detail the confusing terminology for the television ad measurement ecosystem in the age of streaming media, as a lead in to promoting the Advanced TV product.
Case Study Landing Page  Â
Product Capabilities Sales Deck
An in-depth dive into the details of the Advanced TV Suite.
Sell Sheet
A high-level summary of Advanced TV’s capabilities, with a Q and A on the reverse side to answer questions about it’s value proposition to advertisers.
Product Branding and Identity
The branding and identity assets I created and used across all Advanced TV marketing content.
