Purchase Data Metrics hero illustration

Purchase Data Metrics

Product Marketing & Branding

Purchase Data Metrics (PDM) is a sales optimization product offered by Nielsen Catalina Solutions to publishers and data platforms. It allows them to offer advertisers real-time insights into a live sales campaign, and make adjustments to maximize ROI.

Working with marketing, I created a visual identity for PDM, then created the following digital and print deliverables used to support the product launch.

Lead Generation Campaign

Product Launch Email Campaign

Responsive email sent to prospective customers

Product Launch Landing Page

Responsive landing page with contact us CTA

Website Product Page

Product Launch Blog Post

Social Media Graphics

Used for Facebook, Twitter, and LinkedIn

Go-to-Market Content


Product Capabilities Sales Deck

An in-depth dive into the details of Purchase Data Metrics. The deck is utilized by sales and client consulting for business development.

Sales Sheet

A promotional sheet of PDM’s capabilities and value proposition, used by sales and client consultants.

Branding Illustrations & Icons

Identity elements used throughout all marketing content.

I utilized directional lines to indicate motion & flow, underscoring the real-time always-on key feature of Purchase Data Metrics.

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