Purchase Data Metrics
Product Marketing & Branding
Purchase Data Metrics (PDM) is a sales optimization product offered by Nielsen Catalina Solutions to publishers and data platforms. It allows them to offer advertisers real-time insights into a live sales campaign, and make adjustments to maximize ROI.
Working with marketing, I created a visual identity for PDM, then created the following digital and print deliverables used to support the product launch.
Lead Generation Campaign
Product Capabilities Sales Deck
An in-depth dive into the details of Purchase Data Metrics. The deck is utilized by sales and client consulting for business development.
Branding Illustrations & Icons
Identity elements used throughout all marketing content.
I utilized directional lines to indicate motion & flow, underscoring the real-time always-on key feature of Purchase Data Metrics.
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