Purchase Data Metrics
Product Branding/Identity and Marketing Campaign
Purchase Data Metrics (PDM) is a sales optimization product offered by Nielsen Catalina Solutions to publishers and data platforms. It allows publishers/platforms to offer their advertisers directional insights into their live sales campaigns and make campaign adjustments based off of the insights.
My job was to create a visual identity for the product and to design appealing graphic content that would support overall sales efforts as PDM was published to market.
Lead Generation Campaign
Branding & Illustrations
Icons, visuals, and illustrations I created for all PDM communications.
I used lines to imply motion & flow as a means of underscoring the near-real-time always-on value proposition of Purchase Data Metrics.
Product Capabilities Sales Deck
An in-depth dive into the details of Purchase Data Metrics. The deck is utilized by sales and client consulting for business development.
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