Purchase Data Metrics
Product Branding/Identity and Marketing Campaign
Purchase Data Metrics (PDM) is a sales optimization product offered by Nielsen Catalina Solutions to publishers and data platforms. It allows publishers/platforms to offer their advertisers directional insights into their live sales campaigns and make campaign adjustments based off of the insights.
My job was to create a visual identity for the product and to design appealing graphic content that would support overall sales efforts as PDM was published to market.
Lead Generation Campaign
Social Media Graphics
Used across Facebook, Twitter, and LinkedIn
Branding & Illustrations
Icons, visuals, and illustrations I created for all PDM communications.
I used lines to imply motion & flow as a means of underscoring the near-real-time always-on value proposition of Purchase Data Metrics.
Product Capabilities Sales Deck
An in-depth dive into the details of Purchase Data Metrics. The deck is utilized by sales and client consulting for business development.
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