Educational and Promotional Video:
What are Buyergraphics?

This animated short is an introduction to the use of purchase-based sales targets for advertising—called Buyergraphics at Nielsen Catalina Solutions. The lighthearted tone is intended to lower the barrier of understanding, making the video’s message accessible to a non-technical audience.

I designed and animated all visual aspects of the video; script, voice, and audio were provided by a colleague.

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