Educational and Promotional Video:
What are Buyergraphics?
This animated short is an introduction to the use of purchase-based sales targets for advertising—called Buyergraphics at Nielsen Catalina Solutions. The lighthearted tone is intended to lower the barrier of understanding, making the video’s message accessible to a non-technical audience.
I designed and animated all visual aspects of the video; script, voice, and audio were provided by a colleague.