How to Grow CPG Business
Sales Brochure Advocating Purchase-Based Targeting
How to Grow CPG Business advocates for purchase-based sales targeting as a more reliable indicator of future sales conversions over traditional methods, like demographic targeting. The brochure concludes with Nielsen Catalina Solutions’ 850+ syndicated targeting segments (all purchase-based) available to agencies and their data partners.
I designed the illustrations, page layout, typesetting, and infographics and collaborated with writers and stakeholders on the content.
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