Promotional Pamphlet:
How to Grow CPG Business

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Sales Piece Advocating Purchase-Based Audience Targeting over Demographics

How to Grow CPG Business is a sales brochure that promotes the improved ROI derived from use of NCS purchase-based audience segments over traditional targeting methods, like demographics. The brochure’s target audiences are ad agencies and programmatic data platforms.

The secondary aim of the brochure is to advertise NCS’ 850+ syndicated targeting segments, available to Consumer Package Goods (CPG) advertisers and their data partners.

I designed the layout, text, illustrations and information layout of the whole piece, and worked with writers and stakeholders on the copy.

Inside Pages


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