Everyone Models is a thought piece and promotional publication that explores the basics of data modeling. The piece was conceived as a strategic response to NCS’s competition and various claims against the insights the company derives from data modeling. The title and cover are an homage to the Japanese children’s book Everyone Poops.
Designed to be accessible to a tech savvy but non-research-oriented audience, the tone and visual style of the piece is warm and inviting; The infographic-heavy pages are designed to work as one-off pieces, too.
I designed the layout, illustrations, text, and visual tone of the piece and worked with writers and researchers on the content.