Advanced TV hero illustration

Product Marketing:
The Advanced TV Suite

Product Branding/Identity and Marketing Campaign

Launched in summer 2018, The Advanced TV Suite is a collection of ad targeting & measurement solutions offered to Consumer Packaged Goods (CPG) advertisers, providing holistic insights into a campaign’s performance across multiple screens and platforms.

Working with marketing, I designed multiple content pieces to support the product’s launch, striving to promote the new offerings in the marketplace while educating potential clients about a very jargon-heavy topic with clear visuals and infographics.


Lead Generation Campaign

Content executed in support of digital lead generation campaigns to promote the Advanced TV Suite product launch.

Product Announcement Landing Page

Responsive landing page with contact us CTA.

Informative Blog Post

Content posted to the company blog that educates viewers about the puzzling terminology around Advanced TV. I designed the post and all the artwork, and worked with writers for the copy.

Case Study Landing Page

Responsive landing page with downloadable case study.


Branding and Illustrations

Visual assets created for all Advanced TV communications.

Spot Illustrations

Icons


Go-to-Market Content

Content used in digital lead generation campaigns, by sales, client consulting, and promoted at trade shows.

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Product Capabilities Sales Deck

An in-depth dive into the details of the Advanced TV Suite, including case studies. This deck is utilized by sales and consulting for business development.

Sales One Sheet

A high-level product summary of Advanced TV’s capabilities and value proposition.

Infographic

An instructional breakdown of Advanced TV terminology

Q&A One Sheet

A one sheet adapted from an interview with NCS’s head of Programmatic services. The Q&A describes the advantages the NCS Advanced TV Suite provides to clients.


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