The Advanced TV Suite
Product Branding/Identity and Marketing Campaign
Launched in summer 2018, The Advanced TV Suite is a collection of ad targeting & measurement solutions offered to Consumer Packaged Goods (CPG) advertisers, providing holistic insights into a campaign’s performance across multiple screens and platforms.
Working with marketing, I designed multiple content pieces to support the product’s launch, striving to promote the new offerings in the marketplace while educating potential clients about a very jargon-heavy topic with clear visuals and infographics.
Lead Generation Campaign
Content executed in support of digital lead generation campaigns to promote the Advanced TV Suite product launch.
Branding and Illustrations
Visual assets created for all Advanced TV communications.
Content used in digital lead generation campaigns, by sales, client consulting, and promoted at trade shows.
Product Capabilities Sales Deck
An in-depth dive into the details of the Advanced TV Suite, including case studies. This deck is utilized by sales and consulting for business development.
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