The Advanced TV Suite
Product Marketing & Branding
The Advanced TV Suite is a collection of TV ad targeting & measurement solutions created by Nielsen Catalina Solutions, and available to CPG advertisers. It provides holistic insights into a campaign’s performance across multiple screens and platforms.
Working with marketing, I designed digital and print sales pieces to promote the product’s launch that also educate customers on the many confusing components of TV sales measurement.
Lead Generation Campaign
Content executed in support of digital lead generation campaigns to promote the Advanced TV Suite product launch.
Content used in digital lead generation campaigns, by sales, client consulting, and promoted at trade shows.
Product Capabilities Sales Deck
An in-depth dive into the details of the Advanced TV Suite, including case studies. This deck is utilized by sales and consulting for business development.
Branding Illustrations & Icons
Identity assets created for all Advanced TV communications.
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