Purchase Data Metrics
Product Marketing & Branding
Purchase Data Metrics (PDM) is a sales optimization product offered by Nielsen Catalina Solutions to publishers and data platforms. It allows them to offer advertisers real-time insights into a live sales campaign, and make adjustments to maximize ROI.
Working with marketing, I created a visual identity for PDM, then created the following digital and print deliverables used to support the product launch.
Lead Generation Campaign
Product Launch Email Campaign
Responsive email sent to prospective customers
Product Launch Landing Page
Responsive landing page with contact us CTA
Website Product Page
Product Launch Blog Post
Go-to-Market Content
Product Capabilities Sales Deck
An in-depth dive into the details of Purchase Data Metrics. The deck is utilized by sales and client consulting for business development.
Sales Sheet
A promotional sheet of PDM’s capabilities and value proposition, used by sales and client consultants.
Branding Illustrations & Icons
Identity elements used throughout all marketing content.
I utilized directional lines to indicate motion & flow, underscoring the real-time always-on key feature of Purchase Data Metrics.
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