The Advanced TV Suite
Product Marketing & Branding
The Advanced TV Suite is a collection of TV ad targeting & measurement solutions created by Nielsen Catalina Solutions, and available to CPG advertisers. It provides holistic insights into a campaign’s performance across multiple screens and platforms.
Working with marketing, I designed digital and print sales pieces to promote the product’s launch that also educate customers on the many confusing components of TV sales measurement.
Lead Generation Campaign
Content executed in support of digital lead generation campaigns to promote the Advanced TV Suite product launch.
Product Announcement Landing Page
Responsive landing page with contact us CTA.
Informative Blog Post
Content posted to the company blog that educates viewers about the puzzling terminology around Advanced TV. I designed the post and all the artwork, and worked with writers for the copy.
Case Study Landing Page
Responsive landing page with downloadable case study.
Go-to-Market Content
Content used in digital lead generation campaigns, by sales, client consulting, and promoted at trade shows.
Product Capabilities Sales Deck
An in-depth dive into the details of the Advanced TV Suite, including case studies. This deck is utilized by sales and consulting for business development.
Sales One Sheet
A high-level product summary of Advanced TV’s capabilities and value proposition.
Infographic
An instructional breakdown of Advanced TV terminology
Q&A One Sheet
A one sheet adapted from an interview with NCS’s head of Programmatic services. The Q&A describes the advantages the NCS Advanced TV Suite provides to clients.
Branding Illustrations & Icons
Identity assets created for all Advanced TV communications.
Spot Illustrations
Icons
Thanks for looking!
Like what you see?